Beetle-free and totally edible. When looking at how to add a subtle and natural colour to our lip balm, MooGoo found that most other brands used “Cochineal” as their natural red colouring. This can also be called “Carmine”, “Natural Colours” or “Natural Red Number 4”. This is made by boiling Cochineal insects in water and extracting the red dye from the insects as it breaks down. Although there is nothing wrong with this (except if you are a Cochineal beetle), it makes some feel a bit funny about having bug residue on their lips, and so MooGoo looked for something nicer.

• Made with edible ingredients, because everything on the lips eventually gets eaten
• Made with moisturising oils to keep lips soft and s-MOO-th
• Free from all petroleum-based oils most lip balms are made of
• Nourishing, natural ingredients to keep lips healthy and cared for

Ingredients:

Prunus Amygdalus Dulcis (Sweet Almond) Oil, Beta Vulgaris (Beetroot) Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea Butter), Tocopherol (Natural Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate (Olive-Based Emulsifier), Copernicia Cerifera (Carnauba) Wax, Fragaria Vesca (Strawberry) Fruit Extract, Glyceryl Isostearate (Emollient), Polyhydroxystearic Acid (Emulsifier),  Allantoin.