MooGoo's Moothpaste is a fabulous formulation that took years to develop after talking with both dental practitioners and customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told MooGoo that they would never use, or give their children toothpaste that contained Fluoride. MooGoo's Moothpaste's aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralization of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

• A natural toothpaste with a Fluoride-free alternative
• Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
• Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
• Xylitol helps prevent bacteria and plaque from sticking to teeth
• Stevia Leaf Extract makes it taste nice – especially for kids!

Ingredients:

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate, Calcium Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener), Natural Peppermint Flavour, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Decyl Glucoside (Glucose Based Cleanser).